Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular consumer content, hospitals should leverage their vast expertise to become an … Read article
Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 18 to 34-year-olds reported using their smartphone on a … Read article
Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page. As early adapters of gamification, their page is full … Read article
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website … Read article
When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your business to get started on Instagram. … Read article
Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this just in: Spartans will experiment with nontraditional marketing. … Read article
Within the past five years, gamification has turned into one of the biggest industry buzzwords, and here’s why. While developing marketing plans, business proposals, and editorial calendars, advertisers commonly ask their teams, “What can we do to increase engagement?” And … Read article
If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI in this environment of … Read article
From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular and powerful. According to Hubspot, 90 percent of information … Read article
These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why companies … Read article
Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with customer loyalty, which can be nurtured … Read article
When Princess Charlotte Elizabeth Diana of Cambridge was born, the Internet went wild. Twitter recorded more than one million tweets mentioning the birth, and “royal baby” was the most searched term on Google all day. The birth of the royal … Read article