If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI in this environment of decreased reimbursement. So now you’re faced with the challenge of increasing profitability with fewer funds. You may be thinking to yourself, “Is this even possible?”
Slashed budgets can be limiting. But don’t let it limit your creativity and strategic thinking. Being smart about your healthcare marketing strategies can help you overcome your budget cut, which means not only is it possible, but it’s profitable too.
In this blog series, we will show you some of the most practical and effective strategies to help you maximize your reduced budget for success. As experts in healthcare marketing, we’ve established some tried and true steps you can take to create healthcare campaigns that begin with smaller budgets and end in big results.
Follow these steps to create an effective hospital marketing plan on a smaller budget: