Hospital marketing strategies to help overcome budget cuts.

Julia Mastropaolo 08/03/15 - 2:17 pm

If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI in this environment of decreased reimbursement. So now you’re faced with the challenge of increasing profitability with fewer funds. You may be thinking to yourself, “Is this even possible?”

Slashed budgets can be limiting. But don’t let it limit your creativity and strategic thinking. Being smart about your healthcare marketing strategies can help you overcome your budget cut, which means not only is it possible, but it’s profitable too.  

In this blog series, we will show you some of the most practical and effective strategies to help you maximize your reduced budget for success. As experts in healthcare marketing, we’ve established some tried and true steps you can take to create healthcare campaigns that begin with smaller budgets and end in big results.

Follow these steps to create an effective hospital marketing plan on a smaller budget: 

  1. Make a plan
  2. Invest in your website
  3. Create content
  4. Go digital
  5. Maximize social media
  6. Stop the doctor appeasement budget

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.