For a brand, the purpose of a reward program is complex. They want to incentivize each individual person to stay loyal throughout their lifetime. They want to encourage them to keep coming back. They want them to be excited. For … Read article
A lot has happened on Instagram in 2015. From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to expect from Instagram in … Read article
Vacations can be costly. And travel brands know that. These days, travelers carefully plan every detail to get the most adventure for their investment. They ask questions like: “Which airline should we fly?” “Which hotel should we stay at?” and … Read article
Everyone seems to be talking about Millennials. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, iGen, Zeds or Post-Millennials, Gen We refers to people born … Read article
In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fast food, fine dining, bakeries or bars, brands have … Read article
They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That’s why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving their time and talent to volunteer positions … Read article
Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger. … Read article
According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because rewarding people for shopping in retail stores just … Read article
It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and engaging in certain experiences… and consumers love it. More than 60 … Read article
Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are strategically implemented through graphic designers, art directors and creative directors. … Read article
The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays or need some last-minute inspiration, … Read article
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a great impression, creating something visually arresting and getting your … Read article