The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays or need some last-minute inspiration, social media is a great way to engage with customers. Each social media app has different strengths and features, so depending on your holiday message, you can choose the platform that works best for your campaign.
Is your brand ready to help spread the holiday cheer? Let’s take a look at four examples of creative holiday social media campaigns.
Pumpkin Spiced Latte shows its spicy personality on Twitter.
You know the holidays are here once Starbucks starts to serve everyone’s favorite drink of the season: Pumpkin Spiced Latte. Starbucks found a creative way to get coffee connoisseurs everywhere excited about the festive drink: by personifying Pumpkin Spiced Latte with its own Twitter account. With more than 121,000 followers, @TheRealPSL is even more popular now than ever. While Pumpkin Spiced Latte used to be a favorite holiday drink, it is now a social media sensation too. And with its sassy personality adding even more flavor to America’s favorite holiday drink. Pumpkin Spiced Lattes fans everywhere are becoming even bigger fans. While you don’t have to create an entirely new Twitter account for one of your brand’s most popular products, you can use Twitter as a fun way to engage with fans. Have a little fun, add personality and tweet back to fans who give your brand a shout out.
— Pumpkin Spice Latte (@TheRealPSL) September 1, 2015
HoneyBaked boosts fan engagement on Facebook.
There’s a reason why so many brands have implemented gamification in their marketing strategy. While there are many benefits of gamification, the biggest one may be the fact that gamification increases engagement by 100 to 150 percent. Fans are willing to spend time on content that’s fun, requires problem solving and involves competition. With that in mind, HoneyBaked created rebuses that spelled out classic Christmas songs and asked people to name the tune. More than 2,000 people commented on the post below with their best guess. Can you solve the rebus below?
Asos creates an advent calendar on Instagram.
Traditionally, families celebrate the anticipation of Christmas with an advent calendar. The calendar has numbers that countdown the days leading up to Christmas, and occasionally contain a small gift. Last December, retail brand Asos decided to create its own virtual advent calendar on Instagram. In the days leading up to Christmas, Asos uploaded a daily photo on Instagram, along with a daily countdown hashtag. Fans could be entered to win the items in the photo when they uploaded photos of their own with the daily hashtag. It was a great way to build brand awareness and get people excited about the holidays, which would strategically prompt customers to do their Christmas shopping at Asos. If your brand has an Instagram account, try leveraging it for contests and giveaways this holiday.
Amazon promotes flash deals exclusively on Snapchat.
Amazon kicked off the holiday shopping season with flash sales. What better way to promote disappearing deals than with the social media app known for its transiency: Snapchat? During Black Friday, Amazon sent out Snapchats that contained deals users could use toward their Amazon purchases. Shoppers who kept their mobile phones handy and the social media app open would catch flash deals on everything from electronics to kitchen appliances to apparel. So if your brand is looking to promote flash deals this holiday, Snapchat is the app you need to keep customers anticipating.
Do these social media campaigns inspire you for the holidays? It’s not too late for your brand to start a holiday campaign of your own. Whether you want to host a giveaway or promote flash sales, using social media is a great way to engage with fans during the holiday season.