From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read more

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read more

Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read more

There always seems to be a “that time of year.” We know all about winter flu season, Heart Month and World Health Day, but what about other ‘seasons’ that healthcare marketers could capitalize on? To … Read more

Are you putting your patients first? North Memorial’s recent campaign puts patients’ concerns and experiences at top of mind. Perhaps virtual reality is more your speed? Or are you preparing to respon … Read more

“I love not knowing exactly how much my visit is going to cost.” “I love being uninformed and totally uninvolved with my healthcare.” “It feels great when my doctor gives me a diagnosis without making … Read more

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read more

Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and sign … Read more

Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers … Read more

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more