Trends: Hospitals

Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are t … Read article

Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular c … Read article

Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that w … Read article

If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its u … Read article

Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because … Read article

If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI i … Read article

When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the v … Read article

What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Cov … Read article

Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search featur … Read article

This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read article