Trends: Branding

When I think of Barbie, I think of childhood. In fact, I can actually see myself sitting in my basement amongst the dream house, the convertible, the closet, and of course, the dolls. Hundreds and hun … Read article

It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. All thanks to social media, anyone with access to the Internet … Read article

In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fas … Read article

It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and en … Read article

It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as th … Read article

It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ … Read article

The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read article

Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read article

I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read article

It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. … Read article