We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read more

2017 healthcare innovations and mergers, website tips for the disabled, why Instagram is ADvantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.” V … Read more

As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from … Read more

Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read more

‘Tis the season. Don’t miss these insights into holiday shopping habits. Give joy, get joy. Kohl’s holiday campaign focuses on its loyalty program to stay relevant in the age of e-commerce. Artists, a … Read more

Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read more

In August of 2015, Facebook announced an entirely new way for people to engage with their family, friends and fans. Facebook Live was instantly all about what was happening at an exact moment in … Read more

Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There’s a note for that. Apple stylizes the music note to represent different genres and artists. Un … Read more

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read more

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more