Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that was just a generic soap that … Read article
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply upload a video of your music performance … Read article
Have you heard about Panera Cares community cafes? These are wonderful non-profit versions of Panera sandwich shops. They were created to raise awareness of—and actually relieve—food insecurity. Everything in a Panera Cares café is just the same as in a “regular” Panera … Read article
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors to consider. While a local Michigan Medicaid provider, they are … Read article
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television routine I have gotten quite … Read article
I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a few of my favorite examples. While … Read article
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative Medical Network, Cleveland, Ohio, is the latest I’ve read about. What got … Read article
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took notice when Friendship Circle sent me an … Read article
Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with real messages have legs, too. You’ll find no better example, in … Read article
Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest brand pages and their potential to lead followers to purchase products. … Read article
Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women who are doing … Read article
I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us … Read article