I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us … Read article
What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next track meet. But Florida Hospital’s Healthy … Read article
Advertising needs to be spontaneous and revolutionary to keep up with the ever changing, fast-paced, modern world. But recently, Pepsi has decided to not only embrace this concept, but take it to a new level with its ambitious ad campaign. … Read article
Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on and on. But my cousin, Elizabeth—who’s … Read article
Last fall we mentioned the latest social craze – Pinterest – and how users are pinning anything and everything from food to fashion and beyond. Back then, the majority of user accounts were created by individuals looking to organize their … Read article
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platform – it’s not where I’d go to … Read article
Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% of U.S. dads with kids under … Read article
The evolution of the Barbie Doll has been drastic since it first hit the children’s toy scene in the late 1950s. Since its launch, Barbie has had to combat multiple lawsuits and negative press about the unrealistic body image the … Read article
Today is World Autism Awareness Day. That means for the next twenty-four hours, buildings and monuments around the world will be bathed in blue light. Among the places “lighting it up blue” are the Empire State Building, the Paris Stock … Read article
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usability police” and for years … Read article
Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been kind of indifferent to the Hunger … Read article
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potential, they will … Read article