Blog Category: Brand Strategy & Creative Campaigns

Innovative healthcare marketing example #13.

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next track meet. But Florida Hospital’s Healthy … Read article

Pepsi brand marketing of the moment.

Advertising needs to be spontaneous and revolutionary to keep up with the ever changing, fast-paced, modern world. But recently, Pepsi has decided to not only embrace this concept, but take it to a new level with its ambitious ad campaign. … Read article

Making shade.

The Shade Store

Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on and on. But my cousin, Elizabeth—who’s … Read article

Three unique brand page examples on Pinterest.

Peugeot Panama Pinterest Page

Last fall we mentioned the latest social craze – Pinterest – and how users are pinning anything and everything from food to fashion and beyond. Back then, the majority of user accounts were created by individuals looking to organize their … Read article

Innovative healthcare marketing example #12.

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platform – it’s not where I’d go to … Read article

Today, we light it up blue.

Blue Peabody Mansion for Autism

Today is World Autism Awareness Day. That means for the next twenty-four hours, buildings and monuments around the world will be bathed in blue light. Among the places “lighting it up blue” are the Empire State Building, the Paris Stock … Read article

The Hunger Games teams up against hunger.

Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been kind of indifferent to the Hunger … Read article

Celebrating Michigan Stem Awareness Week.

Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology, Engineering and Mathematics. It … Read article

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