Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% of U.S. dads with kids under age 2 write family statuses on a daily basis and 56% post family photos at least a few times a week. This social media finding is a huge indicator of how times are changing and how parents are now sharing the home responsibilities.
The article states that dads are no longer just providers; they’re now part of a household partnership with their wives. This is a trend that marketers need to take note of as they try to reach family men. As marketers, we need to consider this new father role and how these men are impacting household choices and purchases.
Dads want to feel like brands and their advertising understand this integrated work and family play lifestyle. They want marketers to recognize that there aren’t defined roles in the family unit anymore. Social media can be a great avenue for reaching these Facebook using dads. Mashable suggests using social media as a mosaic – a way to communicate that your brand enables this dad’s new lifestyle.
Do you think that the dad role is more family centered in most homes? What is the best way to connect with these family friendly fathers?