Trends

SoLoMo – It sounds like a trendy coffee order, but unless your local barista is a marketing expert, they probably aren’t familiar with the term. SoLoMo is an acronym for social, local, mobile. All thr … Read article

Most of us know someone who has either taken a hiatus from Facebook or cancelled their account altogether. With waning interest from so many – how is it that Facebook continues to post growth quarter … Read article

The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with i … Read article

Creating an inspiring workplace and culture: at Brogan & Partners, this is our passion. And while inspiration comes in many forms, for us it’s our clients who make Brogan & Partners an inspiri … Read article

This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life … Read article

Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in th … Read article

Have you been hearing a lot about “native advertising”? If you’re anything like me, when you first heard the terminology, you may have conjured up images such as this: Which would be native … Read article

I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets … Read article

Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. … Read article

Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Colla … Read article