This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life intersects the hospital environment. As the camera wanders through the hospital, we see the inner thoughts of patients, family members, doctors, nurses, even a maintenance guy. Things like “Visiting Dad for the last time.” to “Recently divorced.” There is no voice over, only music.
The theme is “If you could see inside other people’s hearts”…and the realization is that although you can’t tell from our masks, we are all dealing with something. Whether it’s worry, fear, confusion, shock, determination, fatigue, even joy. The video beckons us to go a little deeper when confronted with the variety of people encountered in a hospital. “Hear what they hear. See what they see. Feel what they feel. Would you treat them differently?”
When you think of Cleveland Clinic, you think of world-renowned, clinically superior treatment and care. When you see this video, you think of world-renowned empathy in healthcare. It’s a perfect high-touch strategy to complement their high-tech position. With close to 900,000 views on YouTube, I think it’s getting through. Let us know how it makes you feel about Cleveland Clinic.