Brogan & Partners Blog

Meds or Meditation?

Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative Medical Network, Cleveland, Ohio, is the latest I’ve read about. What got … Read article

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Olympics inspire great advertising.

Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to see—and study—the ways companies incorporate the Games … Read article

Friendship Circle Fan Page

Social media expands the circle of friendship.

Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took notice when Friendship Circle sent me an … Read article

Two viral videos that do way more than entertain.

Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with real messages have legs, too. You’ll find no better example, in … Read article

Does Pinterest lead to product purchasing?

Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest brand pages and their potential to lead followers to purchase products. … Read article

Innovative healthcare marketing example #13.

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next track meet. But Florida Hospital’s Healthy … Read article

Pepsi brand marketing of the moment.

Advertising needs to be spontaneous and revolutionary to keep up with the ever changing, fast-paced, modern world. But recently, Pepsi has decided to not only embrace this concept, but take it to a new level with its ambitious ad campaign. … Read article

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