(Birmingham, Mich., Sept. 15, 2012) — Lori Z. Bahnmueller of Huntington Woods has joined Brogan & Partners as senior strategist. Managing Partner Ellyn Davidson made the announcement. Bahnmueller will join the senior marketing staff directing communications strategy for new and … Read article
Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that was just a generic soap that … Read article
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want to break through, it’s a … Read article
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply upload a video of your music performance … Read article
Okay, I admit it. We here at Brogan & Partners are a little obsessed with Target and their marketing. But Target’s latest marketing maneuver is so cute, so clever, so social media-rific, I can’t help but write about it, too. How … Read article
(Birmingham, Mich., Oct. 1, 2012) — Brogan & Partners’ Media Strategist Jaclyn Schultz of Wyandotte on Saturday was crowned Miss Michigan USA 2013 at ceremonies in Port Huron. Schultz, 24, sought the title after considering how to leverage her advertising education … Read article
Have you heard about Panera Cares community cafes? These are wonderful non-profit versions of Panera sandwich shops. They were created to raise awareness of—and actually relieve—food insecurity. Everything in a Panera Cares café is just the same as in a “regular” Panera … Read article
With the glamour of television and the barrage of new opportunities in social and digital media, radio is sometimes a forgotten medium. However, clients with smaller budgets would do well to take a second look at radio (or more radio) … Read article
(Birmingham, Mich., Sept. 18, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of The Caden Companies, Inc., makers of the popular Belly Bandit®, to its growing client … Read article
As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my humble opinion) is the … Read article
“But what about HIPAA?” We get this question a lot. Probably because we do a lot of social media and a lot of healthcare. So we thought we’d put some of the common answers in print. First, it’s important to … Read article
Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional connection that transcends commercialism, is true genius. One of my … Read article