There will always be those woman-only products that you can market without giving men a second thought: maxi-pads, push-up bras, remedies for PMS, etc. Similarly, some products can be marketed to men and men alone—aftershave, athletic supporters, and so forth. … Read article
When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on the inspirational copy from … Read article
Here’s a fascinating, female-driven development in the car world: features that prevent wrinkles (in skin, not clothes, though a car that magically keeps your clothes from crinkling would be a great feature, too, wouldn’t it?) This new, cosmetically clever car … Read article
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospital of Boston, etc. – only … Read article
(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Laura Pryor to its team, in the role of senior copywriter. The announcement was made by … Read article
When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was offering a Centers of Excellence program, it kinda … Read article
(Birmingham, Mich., Sept. 15, 2012) — Lori Z. Bahnmueller of Huntington Woods has joined Brogan & Partners as senior strategist. Managing Partner Ellyn Davidson made the announcement. Bahnmueller will join the senior marketing staff directing communications strategy for new and … Read article
Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that was just a generic soap that … Read article
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want to break through, it’s a … Read article
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply upload a video of your music performance … Read article
Okay, I admit it. We here at Brogan & Partners are a little obsessed with Target and their marketing. But Target’s latest marketing maneuver is so cute, so clever, so social media-rific, I can’t help but write about it, too. How … Read article
(Birmingham, Mich., Oct. 1, 2012) — Brogan & Partners’ Media Strategist Jaclyn Schultz of Wyandotte on Saturday was crowned Miss Michigan USA 2013 at ceremonies in Port Huron. Schultz, 24, sought the title after considering how to leverage her advertising education … Read article