What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual contrasts drive the point home that your last … Read article
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “flaws.” In the first two months of the campaign, … Read article
Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and Spotify … Read article
While driving to my daughter’s martial arts class this week, a bold, new sign on an old downtown fixture caught my attention: Vibe Credit Union. The credit union formerly known as Telcom has joined the ranks of the newly rebranded. … Read article
Yesterday I was able to watch the live conference at which Facebook announced that it is revamping the News Feed. Zuckerberg explained that 50% of content in the average user’s News Feed is compiled of photos and videos since the … Read article
Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are being served to the … Read article
By now you’ve heard about Twitter launching its API and have probably started looking into what that means for your brand. We were pretty excited to hear about it from an agency perspective, so we did some digging and wanted … Read article
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby check-ups (which is easier said than done), they … Read article
Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharecare claims to be a … Read article
(Birmingham, Mich., Jan. 31, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the promotion of five employees to partner. The announcement was made today by Ellyn Davidson, managing partner … Read article
In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. Men—or more specifically, husbands—use the blender with no … Read article
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile messages, emails, a facebook community, tv, radio, … Read article