Innovative healthcare marketing example #17.

Julia Mastropaolo 04/18/13 - 4:22 pm

What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual contrasts drive the point home that your last 10 years can be healthy and vibrant, or full of illness and hospital care. We see a bicycle tire and a wheelchair tire; a grandchild giving her grandpa a juice box, while a nurse helps the same feeble patient take a sip of his ice water; a vibrant gent confidently adjusting his tie, his counterpart adjusting his breathing tube.

The contrasts go on as does the emotionality of this touching spot. A touch of fear factor coaxes you to check out the website to be sure you end up in the left side of the screen category. As the spot says, “It’s time to decide.”

Great healthcare marketing for a great healthcare cause. Did it make you stop and think?

Blog Category: Healthcare Insights & Trends

2 thoughts on “Innovative healthcare marketing example #17.”

  1. Julia, interestingly this
    Julia, interestingly this Canadian piece is very similar to a print ad for Florida Hospital that I just saw in my monthly SHSMD Pulse advertising insert. The image suggests a wheelchair with just the front of a bike tire. It’s also for stroke awareness. Agreed, very thought-provoking.

  2. Mary, I haven’t seen those,
    Mary, I haven’t seen those, but it doesn’t surprise me as it is a compelling visual contrast. I liked the music and movement of this spot as well. I think it’s also interesting how it places a lot of personal responsibility on the viewer to choose the type of future they desire, not that we can always choose! But it does get you thinking about the factors you can try to control. Thanks for your comment Mary!

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