What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual contrasts drive the point home that your last 10 years can be healthy and vibrant, or full of illness and hospital care. We see a bicycle tire and a wheelchair tire; a grandchild giving her grandpa a juice box, while a nurse helps the same feeble patient take a sip of his ice water; a vibrant gent confidently adjusting his tie, his counterpart adjusting his breathing tube.
The contrasts go on as does the emotionality of this touching spot. A touch of fear factor coaxes you to check out the makeheathlast.ca website to be sure you end up in the left side of the screen category. As the spot says, “It’s time to decide.”
Great healthcare marketing for a great healthcare cause. Did it make you stop and think?