Top 8 Pinterest board categories for hospitals.

Lauren Zuzelski 11/07/12 - 4:10 pm

Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospital of Boston, etc. – only just launched their pages. With that, we thought it would be helpful to do a list of the top trends that we have seen from some of the hospital social leaders, and give examples in order to get some direction and inspiration to get started.

Top Trends of Hospitals on Pinterest:

  1. Recipes – During our research, we noticed that recipe boards were being repinned the most frequently. While many hospitals seem to be repurposing other user’s content to fill their recipe boards, Mayo Clinic has been developing and posting many of their own recipes, which is a unique way to help position themselves as a leader in health.
    Mayo Clinic Recipes board on Pinterest
  2. Fitness – The majority of hospital pages on Pinterest have fitness boards. This is another area in which Mayo Clinic is doing really well as they are posting fitness tips and videos from their health experts directly on
  3. Hospital spaces/design – Pinterest really is one of the best places to visually get across the idea of your brand, image and your hospital. This naturally means we see the masses using their boards to showcase their hospital layout, décor, etc. Check out these cool images from Phoenix Children’s Hospital.
    Phoenix Children's Hospital Pinterest board
  4. Clinical Areas – Specialty hospitals are focusing on having boards per specialty area. We think Cleveland Clinic’s boards for Colon Cancer are a great example of hospitals focuses on clinical areas. They do a really nice job of visually presenting data, info and background for someone interested in that key area.
  5. Patient Stories – People love real stories, and a patient story board allows viewers to feel that emotional side of your brand. Dayton Children’s Medical Center has a great example with their Miracle Stories board that also includes videos. This board is a true testament of how to get users engaged with your boards.
  6. Hospital FactsThe Cleveland Clinic has done a really nice job putting together some infographics about their system’s hard facts; quick and witty, making it actually interesting to learn about the hospital.
    The Cleveland Clinic Pinterest board
  7. Health Infographics – We think this is one of the greatest trends and most helpful for people, hospitals are building infographics simply put for health purposes. Scripps Health has some nice examples; love the when to call 9-1-1, when to visit urgent care vs. er, signs of a stroke, things that make life easier, visually.
  8. Safety Tips – We also noticed the majority of hospitals included some type of variation of a board dedicated to safety tips. We really like how some of the infographics make it easy to understand the information. Nationwide Kids has a great example of a safety board.

If you are just starting to think about creating a Pinterest page for your hospital, hopefully these trends give you a good base for your core boards. Also, note that it’s important to continuously add content, so pin and re-pin as often as you can. A good rule of thumb is to re-pin 4 times per day.

Have you seen any other trends or good examples of hospitals on Pinterest? We have. Download our free whitepaper for more.

2 thoughts on “Top 8 Pinterest board categories for hospitals.”

  1. @Tracey – Glad to hear it was
    @Tracey – Glad to hear it was helpful to you. Please let me know if we can be of assistance when crafting your social strategies. You can call me direct if you just want to talk some things through – 248.341.8243.

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