For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care indus … Read more

Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a … Read more

We know the Broncos and Panthers are ready for the big game this Sunday, but are brands? Adweek sat down with creative directors from across the country and identified five key trends to look out for … Read more

In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 … Read more

Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that.  Need to know why c … Read more

What does it mean to inspire? To refresh, motivate and stimulate. What if your workplace was able to achieve all of these things? It may seem too far-fetched, but it’s actually quite easy to implement … Read more

Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. … Read more

When I think of Barbie, I think of childhood. In fact, I can actually see myself sitting in my basement amongst the dream house, the convertible, the closet, and of course, the dolls. Hundreds and hun … Read more

Snapchat! Snapchat! Read all about it! Or rather read NewsCred’s infographic about it. With over 100 million daily active users, Snapchat is prime real estate for brands. Other territory involves Twit … Read more

Social media challenges brands to live their values publicly and in real-time. This is a good thing. Embrace your social media channels like Facebook Pages as an extension of your brand and your busin … Read more