A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – March 25, 2016
Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? I … Read more
9 best practices for retargeting campaigns.
If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read more
Communicating with visuals.
Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. … Read more
Does using animation in pharma ads trivialize warnings?
Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, bu … Read more
Weekly Recap – March 18, 2016
Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’ … Read more
Match.com or The Match?
My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on … Read more
Facebook advertising: Do’s and don’ts.
Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) … Read more
Weekly Recap – March 11, 2016
Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magne … Read more
Why the FTC won’t let native advertising be.
Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily … Read more
Patient Experience Dept. RX: Empathy Specialist Consult.
As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric sur … Read more
