Weekly Recap – April 15, 2016

Ellyn Davidson 04/14/16 - 9:36 pm

Did you use a mobile app today? Was it a financial app? According to eMarketer, roughly 30 percent of financial companies do NOT have a mobile app. That’s like a social platform saying, “We don’t have an algorithm.” Speaking of, Instagram’s algorithm announcement last month topped Search Engine Journal’s social media updates for March. Facebook is elbowing in this month with a new kind of talking head. The social network introduced a new video feature offering a new way to chat with friends. Take a look.

DETAILS, please
Many financial companies still don’t offer a mobile app. Though more than half (52 percent) of financial executives worldwide said their company offers a mobile app to clients, there are some that still do not, according to January 2016 research.

What’s new in social media: 10 updates from March 2016. March was an interesting month in the social media world. Here are some of the highlights surrounding what’s new in social media.

Facebook launches Video Chat Heads. Want to video chat without using your full phone screen? Introducing: Facebook’s Video Chat Heads, a new way to video chat with your friends.

Meanwhile back at the RANCH
We’re finishing our series on communicating with visuals. This last edition focuses on social media. Let’s dive in.

Communicating with visuals: The social media edition. Stickers. Geofilters. Custom emojis. Here are seven ways your brand can communicate with visuals across each social channel.

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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