Weekly Recap – April 8, 2016

Ellyn Davidson 04/07/16 - 7:59 pm

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with their latest update. Using artificial intelligence, Facebook’s automatic alternative text will read a description of each photo shared. Speaking of, are you marketing on Snapchat? It turns out more and more Millennial women are using the photo sharing platform compared to their male counterparts. Check it out.

DETAILS, please

How many people are on Facebook, Instagram, Twitter and other networks? Here’s a look at the monthly active user (MAU) count for seven of the major social networks.

Facebook launches automatic alternative text. Using object recognition technology, people using screen readers on iOS devices will hear a list of items a photo may contain as they swipe past photos on Facebook.

Snapchat is suddenly attracting a lot more Millennial women than men. The organization, which surveys 4,300 people daily, has seen a considerable spike in 18- to 34-year-old female users of the app.

Meanwhile back at the RANCH

We’re continuing our series on communicating with visuals. This time, we took a look at ways brands are joining the conversation.

Communicating with visuals: A branded conversation. Emoji keyboard. Tweet to order. Click to view. Here are six ways brands are communicating with visuals.

THE Topic of conversation

Hospital marketing. Does your hospital marketing budget have you down? Download our free guide, “How to market your hospital on a tight budget,” for budget efficient best practices and marketing strategies. 


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