Weekly Recap – April 1, 2016

Ellyn Davidson 03/31/16 - 8:24 pm

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instagrammers. So many ways to share junior’s most adorable moments. And shop for stuff. More than half use Instagram to learn about products. Dads are also a fan of the platform. Still not sure if Instagram is right for your brand? The folks at Fracti and BuzzStream researched six months of content from 220 sites in 11 verticals to determine which social is supreme. Take a look.

DETAILS, please
Instagram videos will soon be a minute long. The platform announced Tuesday that they will support video up to :60 in length.

How do moms interact with businesses on Instagram? One out of four female Instagram users in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the photo- and video-sharing network to reach mothers.

Dad’s down with shopping via social too. Mothers may be in the driver’s seat when it comes to making household purchases, but that doesn’t mean fathers aren’t taking part in the decision-making.

Effective social outreach strategies for 11 different industries. Want to expand your reach but don’t know which platform is ideal for your business? Here are industry specific tips every brand should know.

Meanwhile back at the RANCH
Is it a bird? A plane? No wait, it’s a bird flying a plane emoji. A recent study found that nine in 10 U.S. Internet users use emojis to communicate. What else do they use? Certainly not words. Check it out.

Communicating with visuals: 7 common types of visuals. Emoji. Meme. GIF. Can you name four more types of visuals that consumers and brands communicate with?

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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