The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

We were thrilled to sponsor and attend the annual MSHPM conference earlier this month in Lansing. In case you were unable to attend this year, here are our 6 top takeaways from this enlightening event … Read more

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more

Streaming Fans Consumers prefer to stream music rather than buy vinyl and CDs. Vinyl may be making a comeback, but its popularity is dwarfed by streaming platforms, according to the Recording Industry … Read more

Material Gen If you give a Millennial $1,000… She would likely buy an experience, something shareable and bucket list worthy. If you give a Gen Zer a $1,000, she would likely buy a brand, something th … Read more

Brick & Mobile Most shoppers don’t check out before opening an app. In a recent study, Yes Marketing learned that 57% of consumers consult retailers’ mobile apps while shopping inside stores. Apps … Read more

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

Creep Facebook paid mobile users to install a data-collecting app. Facebook was secretly paying mobile users ages 15 to 35 to share their phone data and web activity through a Facebook Research app. T … Read more

Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissanc … Read more

Data Divide Americans want better digital privacy but aren’t willing to pay for it. According to a study by the Center for Data Innovation, Americans want stricter data privacy but not if it comes wit … Read more