Weekly Recap – March 29, 2019

Ellyn Davidson 03/28/19 - 4:10 pm

Man driving a convertible with two dogs riding along

Brick & Mobile

Most shoppers don’t check out before opening an app. In a recent study, Yes Marketing learned that 57% of consumers consult retailers’ mobile apps while shopping inside stores. Apps are most often used to find coupons and discover sales (RetailDive.com, 8 January 2019). Some respondents prefer e-commerce altogether, with 33% using a smart phone and 49% using a desktop or table to e-shop.

+Still, there’s lots of room to improve the shopping experience, respondents say. For starters, don’t personalize the pitch until you’ve perfected the process.  37% said that communications from retailers aren’t adequately personalized, while almost one-third confirmed they’ve received recommendations for products they had already bought. Purpose defeated.

Parked Alone

Tesla’s new sensors keep pets safer when left alone. Tesla may soon become dog’s best friend. The automaker is equipping vehicles with sensors and cameras ensure that vehicles and pets are safe when left alone (TheVerge.com, 14 February 2019).

+When the car is in dog mode, the vehicle will maintain a comfortable temperature inside the car. A dashboard display will confirm the pet’s comfort with a message that reads: “My owner will be back soon. Don’t worry!” Concerned passersby can even read the real-time temperature inside the car from a large dashboard display. Tesla is also introducing sentry mode, an enhanced security system that uses tech to detect surrounding threats. For example, if a person leans against the car while sentry mode is on, the Tesla will be on heightened alert. A message will appear on the dash screen noting that activity surrounding the vehicle is being recorded.

Off By A Single Degree

Millennial financial well-being is split between the haves and have nots—those with college degrees and those without. Millennials are more educated than the generations before them, according to Pew Research. 39% have a bachelor’s degree or higher, compared to 15% of the Silent Generation and 29% of Gen Xers who had a college degree in their early twenties (PewSocialTrends.com, 14 February 2019). This upward trend in education correlates with the increase in earnings for college-educated adults. Median incomes for those with a high school diploma or only some college education remain the lowest.

+According to the research, “The financial well-being of Millennials is complicated. The individual earnings for young workers have remained mostly flat over the past 50 years. But this belies a notably large gap in earnings between Millennials who have a college education and those who don’t.” Millennials won’t hold the title for long. Gen Z is growing into the most educated and diverse generation.

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