Challenged Competitors and consumers scrutinize Chevy spot. Consumer skepticism toward marketing is increasing, and Chevy’s recent ad debacle isn’t helping. The car company recently pulled its latest … Read more

They’re largely responsible for Instagram’s popularity—which is about 100 million users deep in the U.S. alone. They can take an obscure brand to trendy and convince new audiences to trial. They lift … Read more

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

“Human beings can only truly cherish a limited number of things at one time,” explains Marie Kondo, author of the life-changing book, The Life-Changing Magic of Tidying Up. If you haven’t read the boo … Read more

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Cash Out Paying in cash is on the decline, at least for affluent consumers. Fewer Americans overall are paying with cash, according to a recent Pew Research Center survey. In a typical week, 29% of th … Read more

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read more

Dr. Who? Patients may use Amazon AI for insight on healthcare. Amazon is advancing further into healthcare services with Comprehend Medical, an artificial intelligence service that processes data from … Read more

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more