Healthcare Checkup – November 2017

Julia Mastropaolo 11/29/17 - 7:35 pm

From championing Michigan healthcare, to hospitals going beyond their four walls, to a less than champion POV on what we do from a frustrated cancer patient, to the “drunk shopping” phenomenon, we’ve got some quick tips and trends to keep you in step with your healthcare game.


Healthcare marketing to champion Michigan hospitals. Want to feel good about being in the healthcare profession? Just watch this new MHA video about how Michigan hospitals are reaching beyond their walls to build healthier communities. Real people.  Real stories. Real opportunity to champion Michigan healthcare.

Looking for Millennials? Seeking marketing magic? Hit the library. Think libraries are just for Matures? Think again. From blood pressure monitors to digital food scales to exercise DVDS on loan, “health lending collections” are gaining traction. And Millennials.


How alcohol is influencing shoppers online and off. Did you know “drunk shopping” is a thing? Over a third of Americans admit to an occasional “sip and click” behavior as retailers happily oblige.

5 tips teens can teach your brand about social media success. Teens are truly the CEOs of social media. They decide the rules, set the trends and have the power to turn Average Joes into stars overnight. Learn some teen tips to outperform even the savviest social media teams.


The healthcare of tomorrow will move away from hospitals. “If you have to go to the hospital, we have failed you. What if that were the way the system was designed?” Sound extreme? Probe this and other key takeaways from U.S. News & World Report’s Healthcare of Tomorrow conference.

The painful side of positive healthcare marketing. A very different and authentic perspective to keep in mind from a breast cancer patient who feels frustration viewing hospital ad messages implying her cancer would go away if she were just more positive and tried harder.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.