A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

Weekly Recap – September 24, 2020
Cord-Free By year end, 31.2 million US households will have cut the cable TV en masse. Relatedly, 6.6 million households will cancel their pay TV subscriptions. By 2024, more than one-third of US hous … Read more

Weekly Recap – September 18, 2020
Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more

Guerrilla Marketing Example #5: Jeep Outdoor Parking
Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrill … Read more

Weekly Recap – September 11, 2020
Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Trusting your hospital.
Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was t … Read more

Guerrilla Marketing Example #4: Canadian Red Cross
In 2006, the Canadian Red Cross wanted people to learn basic first aid skills, but while most would agree that’s a great idea, it’s a fairly low priority in our busy lives. The Red Cross decided to us … Read more

Weekly Recap – September 4, 2020
Twitch Lift Video viewing platform Twitch is gaining popularity in the U.S. amid the global pandemic and related lockdowns. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 millio … Read more

Guerrilla Marketing Example #3: Kong: Skull Island
If anyone could put the gorilla in guerrilla marketing… it’s the legendary King Kong. In 2017 (twelve years after the icon first hit the big screens), King Kong was returning to the theaters with the … Read more

Weekly Recap – August 28, 2020
This Sway Forward Influencers have managed to sustain or grow engagement rates during the pandemic. Part of their success is due to the rise in social media since the outbreak. Absent in-person social … Read more

Guerrilla Marketing Example #2: UNICEF “Dirty Water” Campaign
More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more