Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to new technology, the strategies for success are always shifting. But, keeping current just got a lot more convenient.
To inspire a continued education across all categories, the Ivy League experts have made more than 500 of their courses available online. And here at Brogan & Partners, we’ve investigated all of the opportunities — compiling a list of classes that can help you become a smarter marketer.
To expand your knowledge, courtesy of the most prestigious colleges, consider enrolling in any of the following (for free):
- Introduction to Marketing – Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity and practical, go-to-market strategies. 5 weeks.
- Viral Marketing and How to Craft Contagious Content – Ever wondered why some things become popular, while others don’t? In these lessons, you’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth and how to use the power of social networks to spread shareable information. 4 weeks.
- Customer Analytics – Insights about browsing and buying patterns are everywhere. Including this course. Providing an overview of all things analytics, you’ll learn what data can and can’t describe about customer behavior, as well as the most effective collection methods. Then, you’ll discover how to use historical data to make predictions about the future. And how to take action to achieve your goals. 5 weeks.
- Marketing Analytics – Find out how analytics can help you maximize your advertising’s effectiveness and optimize your return on investment. 12 weeks.
- Business Strategies for Social Impact – When is it good business to invest in social good? And what are the most innovative ways of doing it? Find out. This course was designed to help individuals and organizations bring about societal change. By introducing the fundamentals of impact investing, you’ll develop a deep understanding of successful strategies that can help benefit the world. 4 weeks.
- Corporate Social Responsibility (CSR): A Strategic Approach – What’s the relationship between philanthropy and corporate self-interest? Through this course, you’ll develop a greater understanding of both sides of that partnership — learning about initiatives that have real public benefit. 4 weeks.
- Crowdfunding – Crowdfunding is the practice of raising small amounts of money from large numbers of people, and this course will reveal the science behind successful campaigns. Drawing on data from hundreds of thousands of initiatives, you’ll learn about different approaches and receive detailed advice. 4 weeks.
- Intellectual Property Law and Policy: Part 1 – Can you really get a patent on a rectangular cell phone shape? Do artists and musicians need over a century of copyright protection? Can you trademark red shoe soles? These are some of the questions that U.S. Congress and the courts have addressed in recent years. And in this course, you will, too. Get a broad overview of intellectual property laws and policies, plus the theories and debates about them. 6 weeks.
- Copyright Law – Designed for creative professionals, this course will outline which works qualify for U.S. copyright protection… and what that means. Topics will include the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement. You’ll also explore real-world examples. 4 weeks.
- Trademark Law – What is a trademark, and what can (and cannot) qualify as one? This course will answer these important questions, as well as when to file for trademark protection and how to police it. Discover the fundamentals of U.S. trademark law and the ways in which your company can protect its identity and its products in the marketplace. 4 weeks.
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