A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Mashable’s Madvertising: Smart Advertising in the Modern Era.
There are many different spins on the word advertising, from m-advertising to swagvertising, but my personal favorite is the Mashable-introduced, Adobe-sponsored Madvertising. Inspired by the hit TV s … Read more
Electronic cigarette ads glamorize smoking, BTTW panel says.
Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read more
The weekly recap – June 9, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Dove celebrates Dads with an emotional Father’s Day ad.
Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Ge … Read more
Celebrating 30 years of creative advertising: #2: Mountain Valley Spring Water.
One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water. Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, … Read more
The weekly recap – June 2, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #1 Keep the best players on the bench.
Marcie Brogan has always had a passion for politics. It was evident even way back in the beginning of the agency with the iconic campaign for the Oakland Circuit Court Judges Re-election. Five judges … Read more
Dream big with LinkedIn.
To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, … Read more
The weekly recap – May 26, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
With its new ad campaign, McDonalds proves less is more.
They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advan … Read more
