Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s important to know how to market to this generation. They’ve been shaped by technology, social media, and the economic decline. These factors are vital in helping us better understand the values of Millennials and how this influences their role as consumers today.
There’s something to be said about a generation with an expected annual spending power of 2.45 trillion dollars by the year 2015. Millennials have shifted the approach of marketing. They are setting the standards of what is expected from society. It’s no longer the consumer who adapts to the brand. But rather, brands are challenged to adapt to the consumer. They are forced to change their marketing strategies in order to meet Millennials where they’re at – with proof that their brand have something worthy to offer. Perhaps this could explain why we are seeing changes to even the most traditional brands – like the look of Campbell’s homemade can of soup or the shape of your ordinary chapstick. It’s no doubt that brands are working hard to appeal to this generation. So if you’re looking for ways to market your brand to this complex generation, there are a few things you need to consider.
To learn more about marketing to Millennials, download our free whitepaper, “8 Rules of Marketing to Millennials.” What about this generation interests you the most?