It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing t … Read more

Ready, steady, go. Is your website ready for Black Friday? Last year, $1.5 billion in sales were generated on Black Friday. Want a piece of that? Review Hubspot’s seven quick and dirty tips for gettin … Read more

Black Friday will be knee-deep in Millennials. Social Media Times says 95 percent prefer to wrap up their lists before they run out of Thanksgiving leftovers. They’re in good company. Nearly half of a … Read more

Not sure how to describe that frock you found on the net? Pinterest is on it. Its new search tool lets you search and purchase by image. Is it a Sabrina or Sweetheart neckline? No matter. Pic, search … Read more

Snap. Post. Optimize. Repeat. No this isn’t a Vidal Sassoon advert for shiny locks. But it is the perfect formula for an Instagram ad. How do we know? The Social Media Times #infographic, for starters … Read more

Brace yourself trick-or-treaters: The Halloween haul may be more Willy Wonka than Nestle. Consumers aren’t feeling terribly confident, eMarketer reports. So expect to hear a little more boo-hoo than b … Read more

Brands went Back to the Future this week to celebrate the iconic film. The hoopla extended beyond brands with product placements in the film, including ubiquitous party-crasher Oreo. (Good thing you’r … Read more

Instagram invited brands to advertise in June. But plastering your pitch all over the popular channel may not be the best way to win favor with Instagram zealots, Adweek warns. Speaking of social, For … Read more

The world of marketing is constantly evolving. With industry trends, social media, campaign measurement and generational marketing tactics emerging daily, it can be difficult to stay on top of the lat … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more