Weekly Recap – October 5, 2015

Ellyn Davidson 10/09/15 - 2:30 pm

The world of marketing is constantly evolving. With industry trends, social media, campaign measurement and generational marketing tactics emerging daily, it can be difficult to stay on top of the latest and greatest. So we sift through hundreds of blogs, data and updates for you, providing a quick snapshot of the industry. This week’s recap features web design trends to watch this year, Millennials purchasing behavior and forecasted mobile growth. Here are this week’s highlights:

  • Emogi, a real-time emotional intelligence platform recently conducted a study asking users to rate advertisements using emoji’s. The report found that 92% of the online population uses emoji’s. And they are not all Millennials – 63% of 35+ years old use emoji’s frequently.
  • Millennials are the talk and target for many marketers. Often dubbed the lazy generation, Millennials are looking to prove this stereotype wrong as they get involved. Nonprofits, brands and businesses are taking note and partnering with causes, attracting the Millennials and their purchasing power. Speaking of, Millennial women have an annual combined purchasing power of $840 billion, however only 40% consider themselves a Millennial. Most want to defy marketing labels, making it more profitable to target their values and ideals versus their generational demographic.
  • Is mobile growth slowing down? According to eMarketer, nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. However, mobile growth will slow to the single digits as we enter 2016, as there will be fewer new smartphone users added each year.

The 8 elements of modern web design (and web design trends to watch).
Every year, we see new elements and styles in website design begin to emerge. Here are 8 trends to look out for.

Infographic: Emojis are becoming a preferred communication tool across demographics.
Emogi, a real-time emotional intelligence platform that decodes sentiment, recently conducted a study about emoji use by consumers and asked people to look at digital ads and rate them using emojis.

Millennial women defy marketing labels.
So, what’s a marketer to do with an entire generation that defies labels? And not just any generation, the nation’s largest living generation.

Growth of time spent on mobile devices slows.
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But the channel’s growth rate is slowing considerably.

4 things nonprofits should know about Millennials.
Often dubbed the lazy generation, Millennials are proving this stereotype wrong as they get involved in initiating change. Here are 4 things nonprofits should consider.

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