Weekly Recap – October 23, 2015

Ellyn Davidson 10/22/15 - 10:21 pm

Brands went Back to the Future this week to celebrate the iconic film. The hoopla extended beyond brands with product placements in the film, including ubiquitous party-crasher Oreo. (Good thing you’re so delicious, cookie.) Meanwhile, Adweek did a little crystal-balling with Nielsen, providing a sneak peek into the future of media ROI. Early 2106, Nielsen plans to launch its Total Audience Measurement tool. The short game: monetize viewership across multiple platforms. Facebook’s new Instant Articles feature will be sending a lightning bolt to your iPhone on this.

DETAILS, please
How brands are celebrating #BackToTheFuture day. It’s been 26 years in the making. The long anticipated Oct. 21, 2015, the day depicted as the “future” in the 1985 film “Back to the Future Part II” is finally here. How are brands celebrating?

A first look at Nielsen’s total audience measurement and how it will change the industry. The wait is almost over. Nielsen is working on a multiplatform measurement tool that will allow marketers to fully measure and monetize viewers.

Facebook instant articles available to all iPhone users; Android next. Users connected to Facebook via their iPhone apps that see lightning bolts in the top-right-hand corner of posts from participating publishers in News Feed can click on the stories to access them 10 times faster than standard mobile Web articles.

Number of companies using Instagram to nearly double next year. “Now that Instagram is opening up advertising to all businesses, it’s not surprising that marketer usage will grow rapidly,” said eMarketer principal analyst Debra Aho Williamson. eMarketer reports that the Instagram will likely surpass Twitter in 2017.

Meanwhile back at the RANCH
Lots of topics caught our attention this week—from brands that speak Gen We to Millennials’ binge watching habits and animated gifs. So we dug in, learned more and published a couple blogs.

Barbie’s new YouTube video speaks Gen We. Gen We is challenging conventional career paths, disrupting industry norms and sparking social change. How do we know? Barbie is even paying attention. If your brand wants to work with this generation, do the same.

Binge watching: Everybody’s doing it, especially Millennials.  The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing an entire series in one weekend is no longer far-fetched. Instead, it’s become the new normal. So, what exactly classifies as binge watching?

Key facts marketers need to know about Millennials. Everyone’s talking about Millennials. But who are they exactly?

THE topic of conversation
Everybody’s talking about Millennials. You can too. Download our free whitepaper “8 Rules to Marketing to Millennials.

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