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Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.

The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division does for trees. Our research … Read more

Celebrating 40 years of creative advertising, #39: MSGCU: Financial Champion.

Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consumers’ experience. For Michigan Schools and Government Credit Union … Read more

Celebrating 40 years of creative advertising, #38: Michigan Hospitality Foundation

Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for teens to enter careers beyond the cubicle. So when the Michigan Hospitality Foundation came … Read more

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