Weekly Recap – September 28, 2014

Ellyn Davidson 10/02/15 - 1:21 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Why Facebook’s new branding-focused tool changes how its ads can be targeted.
Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention it deserved.

4 Millennial social media habits explained: Instagram.
Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation.

Streamed not broadcast: Millennials’ TV habits stun.
Imagine a world in which no one owns a TV. It’s just laptops, tablets, smartphones, and subscriptions to streaming services. Could we be heading in that direction?

Report: why life event marketing is more effective than demographic targeting.
Life events provide a lot of opportunity for marketers. Consumers going through life events are much more likely to have similar purchase needs than consumers that are merely in the same age, gender or income demographic.

How brands on Facebook should use measurement.
Facebook IQ studied Facebook campaigns from February through April and offered the following takeaways for marketers.

Survey: Not all Millennials are hooked on social media.
According to the survey data, a significant portion of millennials aged 20 to 25 are opting out of social media, or using it less than one might expect.

How social will the holiday shopping be?
Customers use social media for a variety of things. Is shopping one of them?

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