Weekly Recap – November 20, 2015

Ellyn Davidson 11/19/15 - 9:02 pm

weekly recap

Black Friday will be knee-deep in Millennials. Social Media Times says 95 percent prefer to wrap up their lists before they run out of Thanksgiving leftovers. They’re in good company. Nearly half of all shoppers say they’ll stick a fork in it by Cyber Monday. And while they’re waiting in lines, they’ll be shopping online, says eMarketer. Hear that retail brands? It’s time to bedeck your digital channels. You should stick a little something in the paper too, says MarketingSherpa. When the mouse is away, consumers prefer print ads. Retailers aren’t the only brands trying to get consumers in the mood over the holidays. Nonprofits are taking a page from their for-profit alter egos, crafting content to spark awareness and drive donations.

DETAILS, please
Infographic: Millennials surprising game plan for Black Friday shopping. With Thanksgiving just around the corner, marketers and retailers are gearing up for the year’s biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, Millennials are the most coveted demo.

5 holiday shopping trends social marketers need to know. With an increase in online shopping, and growth in e-commerce, holiday shopping is no longer confined to the time between Thanksgiving and Christmas. Additionally, consumer behaviors in the digital space have resulted in changes in the retail landscape.

What are the preferred methods of communicating with brands? Yes, mobile is a no brainer. But when consumers are away from their computers, their preferred method of communication with brands changes.

5 ways nonprofits can use the “psychology of giving” with content marketing. While many brands use content marketing to drive conversions, nonprofits have different goals in mind. Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

Meanwhile back at the RANCH
We’ve got a little crush on Owen, the new face of GE. I mean, who doesn’t? He’s changing the world, and our impression of the grand, international conglomerate. Speaking of inspiration, we poked around Pinterest for a few (hours) and discovered brands strutting some serious holiday swagger. Take a look.

GE mocks its brainy workforce to recruit talent and build brand. GE’s new ad campaign is aimed at recruiting Millennial talent. But it goes further, telling a brand story that is a world-wide and industries deep.

4 ways brands can use Pinterest this holiday season. It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Here are four post formulas brands can use to promote on Pinterest this holiday season.

THE topic of conversation
Instagram. With an audience of 400 million, it’s no wonder brands are flocking to the medium. You’ll discover that every brand story can be shared in pictures. Are you ready to dive in? Read our free whitepaper “Why Your Business Should be Marketing on Instagram.”

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