Weekly Recap – December 4, 2015

Ellyn Davidson 12/03/15 - 9:32 pm

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing the list as more brands gearing up to test the new advertising program. But keep in mind, everyone loves to win and enjoys a good story. Perhaps hosting a contest is on your social media strategy? Consider one of seven types of contests Social Media Times list that will boost engagement and reach. Or better yet, the four reasons why you should incorporate storytelling in your marketing.

DETAILS, please

Facebook, Twitter remain top social networks used by US companies. In 2015, marketers put more money, time and effort into social media marketing than ever before. By the end of next year, 88.9% of US marketers with 100 or more employees will use social networks for marketing purposes—and the areas in which they place their attention are expanding.

7 types of Twitter contests to boost your reach and engagement. Looking for more reach and engagement on Twitter? Try running a contest! Contests can benefit your brand in a number of ways. They can increase your number of followers, improve your reach and visibility, encourage your followers to engage more with your content, generate positive sentiment and more.

4 benefits of using storytelling in marketing. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. Here are four benefits for brands who utilize storytelling as part of their overall marketing strategies.

5 digital trends influencing the future of retail. Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath provides five trends every marketer should be aware of going into the holiday season.  

Meanwhile back at the RANCH

Earlier this year, the Michigan Women’s Foundation asked for help creating an initiative to end the rape kit backlog in the city of Detroit. And last night, the campaign for Enough SAID Detroit won Best in Show at The D Show, and we couldn’t be happier. If the campaign has moved you in any way, consider making a donation to help bring justice to the victims whose kits have been shelved for decades. A donation of $490 opens one rape kit, but any amount helps create a safer city.

And since it is the season for giving, we’ve compiled 15 causes to support not just on Giving Tuesday, but all year long. Speaking of, Instagram had yearlong of updates and growth as well. From platform updates to the unveiling of their advertising program, 2015 proved to be a record year for the visual-only platform. Let’s break it down.

15 causes to support on Giving Tuesday. They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That’s why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving their time and talent to volunteer positions with them. So, if you’re still looking for a cause to support, look no further. Take a minute to learn about how our favorite causes are helping the world, and how you can help them make a difference.

Instagram: Best of 2015. 2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience.

THE topic of conversation

Instagram. With an audience of 400 million, it’s no wonder brands are flocking to the medium. You’ll discover that every brand story can be shared in pictures. Are you ready to dive in? Read our free whitepaper “Why Your Business Should be Marketing on Instagram.”


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