Let’s talk video. Instagram launched :60 video, but are users really watching it? And since ad money isn’t coming yet on Facebook, the platform is considering testing commercials right in the live str … Read more

Did you use a mobile app today? Was it a financial app? According to eMarketer, roughly 30 percent of financial companies do NOT have a mobile app. That’s like a social platform saying, “We don’t have … Read more

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with the … Read more

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instag … Read more

Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? I … Read more

Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’ … Read more

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magne … Read more

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before b … Read more

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt … Read more

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In … Read more