Weekly Recap – March 18, 2016

Ellyn Davidson 03/17/16 - 7:57 pm

Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’s cat singing karaoke. Meanwhile BuzzFeed wants to monetize its social reach. Coming soon, The Listicle. Who wore it best? Lord & Taylor pays 50 influential Instagrammers to strike a pose in the same spring frock. Sales surge. The FTC advances. Because truth in advertising.   

DETAILS, please

See the moments you care about first. It’s official. Instagram has finally revealed that they too will be joining the algorithm party.

Why collecting consumer feedback is challenging. Collecting consumer feedback can be beneficial for marketers who want to better understand their customers. However, there are challenges, like knowing what to ask.

Buzzfeed launches new ad format to further monetize its big social reach. BuzzFeed’s made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it’s looking to leverage that reach for more brand dollars.

The FTC slams Lord & Taylor for not disclosing paid social posts and native ads. The FTC is cracking down on brands failing to reveal their relationships with paid promoters. Is your brand safe?

Meanwhile back at the RANCH

We investigated some of the reasons why Facebook doesn’t always approve promoted posts. Is it the image? The content? Or the context? Yes. Speaking of, medical students are hoping for their perfect match. No, not soul mate. Hospital residency. What does this mean for hospitals?

Facebook advertising: Do’s and don’ts. Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images.

Match.com or The Match? This is the infamous National Resident Match Week, culminating this Friday on “Match Day,” when graduating medical students nationwide each receive a sealed envelope containing their residency destination.

THE Topic of conversation

Healthcare.  More specifically, how to market healthcare to every generation.  There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.


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