Weekly Recap – March 4, 2016

Ellyn Davidson 03/03/16 - 8:00 pm

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before buying your ticket. And don’t forget Pinterest. It’s still one of the hottest social platforms to talk in pictures.

DETAILS, please
Brands are using emojis more than ever, research confirms. You’re not just imagining things: Brands are using emojis in tweets and Facebook posts more than ever.

7 things to keep in mind when creating Facebook Carousel Ads. Facebook’s carousel ad format has been popular among its advertisers, and the social network shared tips for brands looking to tap into carousel ads.

How to launch your business presence on Pinterest. Time to starting pinning? Pinterest is one of the hottest social platforms, both for advertisers and consumers right now.

Meanwhile back at the RANCH
We’re giving an advertising vocab lesson. Can you name and define a popular media metric? Like retargeting, perhaps? Today, a consumer who sees a retargeted ad is 76 percent more likely to convert. If this was on Facebook, we’d choose the “wow” Reaction. What about you?

16 media terms every marketer should know. Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying, the best marketing plan can get lost in translation.  

5 examples of retargeting. Brands are utilizing retargeting to boost web traffic and seal the deal. Take a look at these popular retargeting ads.

What marketers need to know about Facebook Reactions. Like, love, haha, yay, wow, sad and angry. What does this mean for your business?

THE Topic of conversation
Instagram. More than a third of mobile phone users will be on this visual platform in 2016. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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