Weekly Recap – February 19, 2016

Ellyn Davidson 02/18/16 - 9:00 pm

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In fact, they expect it. What’s more, brands are turning to social media to generate profit. Need some inspiration? Social Media Times is giving brands 13 different ways to do so, while Adweek is studying Gen Z’s mobile habits. Why, because 78 percent use social media apps. There are tips for mobile marketing as well. Take a look.

DETAILS, please
Brands expect (and don’t mind) an Instagram algorithm. Organic reach and engagement levels have already begun dipping, leading big brands to prepare for the day that an algorithm comes to Instagram.

13 ways to generate revenue on Twitter. Twitter is a fantastic tool that can help your business achieve a variety of objectives, from brand awareness to networking to increasing website traffic. But is your brand using it to generate a profit?

Infographic: a close-up look at Gen Z’s mobile habits. A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo. Here’s what they found.

Top tips to a better mobile marketing experience. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence.

Meanwhile back at the RANCH
We love wearables (and fitness apps). Why? Because they’re instant and track all sorts of biometrics. It also adds to our need for acceptance. But what does all of this mean for the healthcare industry? We dove in and blogged about it.

Everything marketers need to know about fitness apps and wearables. According to eMarketer, 39.5 million people use wearables. That includes every generation. Here’s why.

Unconditional acceptance inspires new women’s health campaign. We women come in all ages, shapes and sizes. Yet, even though we may not realize it, we all have something in common: our need for acceptance.

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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