Weekly Recap – March 11, 2016

Ellyn Davidson 03/10/16 - 7:27 pm

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magnets. Show me the diversity, consumers say. And be authentic about it already. In a recent Adweek survey, 80 percent of parents said they appreciate brands that color outside the traditional family lines. How much? It’s an important factor in their purchasing decisions. Gen Z is growing up and growing more influential. How can your brand get in on their $44 billion spending power? Social Times has some ideas.

DETAILS, please
Pinterest opens Ads Manager to all SMBs. Advertisers who use the Pinterest Ads Manager received an average of 20 percent more (free) clicks in the month after the start of a Promoted Pins campaign.

A new survey looks at the growing demand for diversity in how ads portray families. Parents applaud and reward brands that reflect reality. But what does this mean for marketers?

How digital are U.S. mothers? Mothers in the U.S. are indeed highly digital, with nine in 10 mothers using the Internet. But then, who isn’t these days?

Cracking the code to understand Gen Z. With an estimated spending power of $44 billion, Gen Z is becoming an important audience for marketers.

Meanwhile back at the RANCH
What’s user-generated content (UGC) and what’s it got to do with consumer love, anyway? Sixty-five percent of consumers said UGC is more honest and genuine than other information found online. Honesty, being genuine and having empathy are huge for consumers, especially in the healthcare industry. So is transparency, says the FTC. 

Rules and regulations: Your guide to user-generated content. Millennials trust user-generated content just as much as professional reviews. Is your brand leveraging it?

Patient Experience Dept. RX: Empathy Specialist Consult. While the symptoms, diagnosis and treatment may vary, there is one ingredient to every campaign that never changes. Empathy.

Why the FTC won’t let native advertising be. Is it news or native advertising? The FTC is demanding more transparency from advertisers. What marketers should know.

THE Topic of conversation
Healthcare. More specifically, how to market healthcare to every generation. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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