Weekly Recap – March 25, 2016

Ellyn Davidson 03/24/16 - 9:56 pm

Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? Instagram’s algorithm will affect more than just your feed. And have you promoted on Pinterest yet? Social Times has five ways you can better optimize your ads. Maybe it’s time to leave your brand mascot behind. See why social stars are becoming more influential.

DETAILS, please
10 ways Twitter has changed marketing in 10 years. Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone.

6 ways the changes in Instagram’s feed will impact brands. When Instagram announced last Tuesday that it will be introducing an algorithm-based feed (a la Facebook), it caused quite a stir in the social media world.

5 ways to optimize your Pinterest promoted pins. If you’re hoping to optimize your Pinterest promoted pins, there are several strategies you can take to boost ROI and increase visibility. Start with these five tips.

As social stars gain influence, the brand mascot becomes an endangered species. Gone are the good old days when brand mascots were in every other TV commercial. In the digital realm, they, like the King, have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook and Instagram.

Meanwhile back at the RANCH
Let’s talk visuals. Did you know that 93 percent of communication is visual? But could visuals like cartoons and animations be trivializing drug warnings? With so much ground to cover, we’re revisiting retargeting. This time, the best practices.

Communicating with visuals. Did you use an emoji (or emoticon) today? How about take a picture? If so, you might be an Image Fluent.

Does using animation in pharma ads trivialize warnings? Animation has been known to increase brand recall and association. But what happens when animation is used in pharmaceutical drug marketing campaigns? The FDA wants to know.

9 best practices for retargeting campaigns. Are these questions on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I encourage more sales? It’s time to try retargeting.

THE Topic of conversation
Consumers today prefer their brands authentic. Real. What does that mean and what does it mean for your brand? Download our free whitepaper “3 Rules to Creating an Authentic Brand.

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Blog Category: Social Media Weekly Recap

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