Weekly Recap – February 26, 2016

Ellyn Davidson 02/25/16 - 9:14 pm

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt engagement. But what about a branded filter? Snapchat is launching on demand geofilters for locations, events and businesses. Not on Snapchat? Try Instagram. More than a third of mobile phone users will be on this platform in 2016, says eMarketer. Planning an Oscar party? Don’t skip the commercials.

DETAILS, please
Facebook reactions are now available globally. Facebook is launching reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.

Are you ready for on demand Snapchat geofilters? To date, almost half a million Community Geofilters have been submitted, and every day, Snaps overlaid with Geofilters are viewed hundreds of millions of times!

Instagram enjoys double-digit growth. Instagram’s user base is growing far faster than social network usage in general. This year, 89.4 million Americans will log on to Instagram at least once a month. Is your brand utilizing the platform?

The Oscars is still an all-star destination for advertisers. Actors, directors and costume designers aren’t the only ones poised to score on Hollywood’s biggest night. The Oscars remains one of the most important events of the year for advertisers.

Meanwhile back at the RANCH
We can’t get enough of wearables. Neither can consumers. Look around you and you’re bound to spot someone sporting a Fitbit, Misfit, Garmin or Jawbone. Which are consumer faves and why? Maybe it’s been following you around the net. If you’ve shopped online, you’ve likely been stalked by brands. It’s called retargeting and brands that use this ad strategy report up to a726 percent lift in website visits.

7 wearables and fitness apps consumers love. Do you track your fitness activity? Here are seven wearables and fitness apps consumers swear by.

What is retargeting, and how does it work? Have you, as a consumer, ever been on a brand’s website looking at a product, and then suddenly, you see ads for that product all across the Internet? This is retargeting.

THE Topic of conversation
Instagram. More than a third of mobile phone users will be on this platform in 2016. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.”

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