Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether differe … Read more

Back to school! That explains the BOGO bonanza. But Adweek says it’s also prime time for brands to connect with college students. Just think of the possibilities. Like a Snapchat geofilter. According … Read more

Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-ha … Read more

Pinterest has finally launched promoted video pins. How Pinteresting? The social network ran alpha tests with 12 partners and found that promoted videos delivered “significant brand lift metrics.” But … Read more

Where do you go to get inspiration? Or an idea of the current trends? According to Social Times, there is no better tool that social media for content creators. In fact, nearly 40 percent of responden … Read more

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The n … Read more

Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 … Read more

The king has not left the building. We repeat. The king has not left the building. According to Digiday, TV is still king and looks to remain so for a while. While this may be, internet advertising (s … Read more

Is bigger really better? Brands are now opting to work with smaller, up-and-coming social media stars to better reach their target audience. And according to eMarketer, half of U.S. Internet users wan … Read more

“Do you wanna build a…” brand story? It doesn’t have to be a different story. It just needs to be told on multiple screens, says Hollywood director. In fact, consumers love stories, especially when th … Read more