Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether different arena, your brand should be utilizing social media. Not sure which channel is right for you? Social Times has some high level questions to consider. And then there’s Pinterest. The platform has recently expanded its advertising to allow for better tracking and targeting. It’s also the perfect channel to reach female consumers, even Millennial moms. Take a look.
Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts? You may already be aware of the fact that Facebook owns Instagram. However, the platforms are uniquely different. See here.
5 ways your brand can advertise on Pinterest. Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is where people plan and aspire. It’s also an ideal channel to reach female consumers, although the platform’s audience of men is rising rapidly, as well.
What’s the difference between Millennial mothers and moms of older generations? eMarketer sat down with Edison Research to discuss how mothers are using digital, mobile and social media.
Meanwhile back at the RANCH
We’ve done a lot of research, writing, and have developed guides to supplement your marketing. From branding to healthcare marketing, social media marketing to marketing to women here are some of our free guides we highly recommend downloading: 3 Rules to Creating an Authentic Brand, Why your business should be marketing on Instagram, 8 Rules of Marketing to Millennials, How to market healthcare to all generations, and How to market your hospital on a tight budget.
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