Weekly Recap – August 5, 2016

Ellyn Davidson 08/04/16 - 7:10 pm

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The new feature will appear at the top of newsfeeds. Users can simply tap icons to peruse through photos and videos that have been posted in the last 24 hours by the accounts they follow. Why? Well according to Social Times, 33 percent of Millennials use Instagram for news consumption. Go figure. Not only have users explored the new feature but so too have influencers. See for yourself.

DETAILS, please

Instagram just debuted Snapchat-like “Stories” that disappear after 24 hours. Instagram launched a feature called Instagram Stories, which will let the digital platform’s 500 million monthly users curate daily moments in a format that disappears after 24 hours.

Social and mobile are driving Millennial news consumption (Infographic). An infographic from Coupofy takes an in-depth look at the smartphone-use habits of Millennials and how these habits drive news consumption in the digital era.

What’s the most effective means of influencer marketing? Influencer marketing is rapidly gaining popularity among brand marketers. Nearly three-quarters of U.S. marketers cite ongoing ambassadorships as one of the most effective uses of influencers.

Meanwhile back at the RANCH

The Summer Games are officially here. But sshhhh! Brands that aren’t official sponsors can’t talk about them. Take a look.

The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics. For the millions of brands that aren’t sponsors, making any mention of the almost month-long event will be almost impossible. Here’s why.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


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