Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 percent thought that brands that used emojis were fun, with 13 percent finding brands more relatable. From social media to outdoor boards, commercials and press releases (remember the Chevy emoji press release?), emoji’s have infiltrated brand messaging. But for PR, it’s not only about building relationships; it is about becoming more social too. Who knows? Maybe a Pokémon emoji press release is on the horizon. Take a look.
Emojis make brands fun and relatable. More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found.
It’s not about the release anymore. PR is now social PR. Ten years ago, PR was a two letter occupation. Now, PR is so much more. See how.
Pokémon Go: How brands can catch ‘em all. A month later and Pokémon Go has already changed the way marketers and advertisers are thinking about young consumers.
Meanwhile back at the RANCH
Are you up-to-date on the latest Facebook algorithm changes? The social network has changed their algorithm, yet again, to give users more of what they want. Speaking of, consumers still want deals and discounts. See here.
What marketers need to know about Facebook’s latest changes. Here are two key tips to working your Page harder under the new Facebook algorithm.
Discounts and deals: 3 things to know about the recessionary mindset. You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. Here are three things to know about the recessionary mindset.
THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.”
SHARING is CARING
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